Product marketing manager degree This course gives you a strategic system to position your product, craft messaging that resonates, and run go-to-market campaigns that generate adoption, engagement, and reven Apr 18, 2025 · How to Become an Advertising, Promotions, or Marketing Manager. Taught by Stanford faculty and product professionals with decades of experience working in Silicon Valley and beyond, this curriculum was designed to give you the exact tools you need to To be a product marketing manager, you need at least a bachelor’s degree in any business field, preferably in marketing or communications. Find out the average salary, career path, and online courses and certifications to advance your product marketing career. Learn all about Product Marketing Manager educational requirements, degrees, majors, certifications, online courses, and top colleges that will help you advance in a Product Marketing Manager career. Advertising, promotions, and marketing managers typically need a bachelor’s degree. At larger organizations, a product manager collaborates within a larger team of specialists, such as researchers, analysists, and marketing professionals to gather input and information, while developers and designers manage daily operations, such as blueprinting designs, testing prototypes, and finding potential issues in the product. O*NET OnLine provides detailed descriptions of the world-of-work for use by job seekers, workforce development and HR professionals, students, developers, researchers, and more. Experience: One to three years. Typically, to get started as a product marketing specialist and then advance to a product marketing manager position, you'll need somewhere between 3-5 years of experience, though some companies may require even more. Interested in the APM program? You can apply via careers. Apr 18, 2025 · How to Become an Advertising, Promotions, or Marketing Manager. MBA Product Management is a postgraduate degree program designed to equip students with skills and knowledge essential for managing the development, marketing, and strategic aspects of products. However, I found there are a few core responsibilities that are universal to the role. Remote Product Marketing Manager Salary Expectations. The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. Jan 30, 2023 · How to Become a Senior Product Marketing Manager Senior Product Marketing Manager Education and Experience. They are the backbone of a product's success, and ultimately, of the company’s success. The marketing manager is responsible for increasing the sales of the company and improving their revenue. Product management is a high-earning, fast-growing career with 29% annual growth in job openings and an average total pay of $196,548, making it one of today’s most lucrative fields. If you’re a SaaS product manager, AI product manager, or any other computer science-related PM, a Bachelor’s degree in computer science can also work. When diving deep into the role, the first thing I saw was market research. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. Professionals with this background are adept at crafting compelling messages, understanding customer needs, and developing strategies that position products A Bachelor’s degree in product management, business, economics, or any related field. A global community for prospective Master in Management (MiM) students and a directory of business schools offering business master's degrees in management, finance, supply chain, accounting and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. Being a marketing manager is one of the most high profile jobs in the country. The former primarily creates strategies for marketing the products created by the product manager and their team. While exact product manager income rates can vary based on a variety of factors, including years of experience, location, product revenue, and team size, a product manager’s salary averages $108,790 per year, according to data from the BLS. Be sure As a product manager, you own the results of your product’s success by tackling risks early and setting up your teams for success. Jan 8, 2025 · There are several educational requirements to become a product manager. Jan 8, 2025 · There are several educational requirements to become a senior product manager. 8% of Product Marketing Managers (PMMs) held the coveted product marketing certification, leaving 63. Gaining hands-on experience through paid internships or product management bootcamps. Product marketing courses. Creating a go-to-market (GTM) strategy that attracts ideal Aug 30, 2024 · Most marketing manager roles require a bachelor’s degree. If you have a background in marketing and excellent leadership skills, you might thrive as a marketing manager. A product management master’s Entry requirements to an MSc course include holding an undergraduate degree in a relevant field. Product managers usually study business, marketing, or electrical engineering. in marketing may offer courses on supply chain management, new product 3 days ago · Product marketing careers: how to get started. Product marketing managers often work at the intersection of product development, marketing, and sales. Product management focuses on the product itself and its customers and are experts in liaising between their organization and market needs. Apr 11, 2025 · A degree in marketing usually involves a hefty investment, but online marketing degrees can be more affordable. Received a Marketing Product Manager role this week here are some of the details on the job requisition. It even ranks fifth on Glassdoor’s 2019 best jobs in America. Product marketing managers work closely with product managers but their roles are distinct. Marketing management is a science because it follows general Here are suggested major specific courses for various marketing paths. Glassdoor identifies the Product Marketing Manager (PMM): Manages marketing strategy for specific products, including go-to-market plans, messaging, and cross-functional work with product and sales teams. 2. sit in on sales calls, talk to marketing, learn how to use that cool UI tool your company offer. Product Management is an organizational function that guides each step of a product’s life cycle from start to finish. 2% uncertified. The degree focuses on the development, planning, and management of products or services, helping you identify customer needs, create strategic roadmaps, and drive product success from Mar 26, 2025 · A marketing manager develops strategies to improve revenue and grow a company's customer base. Completing a professional product management training program, such as MIT’s professional certificate program in product management. 75% of brand managers hold a bachelor's degree, and 17% hold an master's degree. The course is a year in duration and can also be studied on a part-time basis, taking two years to complete. They also typically need work experience in a related occupation. Marketing manager responsibilities include digital, content and product marketing strategies to name a few, as well as implementation. There are many different product management careers: from product marketing to technology, business management to communication, consulting to computer science. Job Outlook Meta is seeking a Product Marketing Manager to join our team. A Master’s degree in the same fields as listed above. What Is a Master’s Degree in Product Management (MSPM) from Carnegie Mellon? The MS in Product Management is a one-year interdisciplinary program that includes the perfect combination of business, technology, design, and leadership skills—offered jointly by the Tepper School of Business and the Aug 5, 2024 · Degree Finder. The specialization emphasizes data-driven decision making, a focus on innovation, and an entrepreneurial mindset. The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. com. A master’s in business administration or marketing can also set top candidates apart from the rest of the talent pool. Oct 23, 2024 · “Marketing manager” is a broad title with many specializations. Social Media Marketing Manager: Managers of a company's social media presence are social media marketers. Most companies look for candidates with at least a bachelor’s degree for management positions in marketing. Mar 6, 2025 · 5. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. In reality, great product managers have skills that reach far beyond business and technology. This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. Our alumni network is made up of over 15,000 successful professionals who have gone on to work at top companies such as Google, Uber, and Meta. Mar 21, 2025 · Technical Product Manager. ” (Kotler, 2006). Every successful organization relies on top-flight marketing expertise. If you’re considering a career in marketing, consider earning a degree in marketing, advertising, communications, or a related field. Product manager degrees should include coursework in communications, marketing, economics, public relations, statistics, advertising and management. Optimally you have a flair for building stuff so you understand tech, you understand the market and good with people. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. Apr 12, 2025 · Marketing Communications Manager: Marketing Communications Managers monitor and evaluate brand and product messaging. An MBA could be preferred for senior-level positions, although is not always required. Alternatively, you can complete an online course or earn a certificate in product management from an accredited institution. While a bachelor’s degree in business can help start your career, you will likely want to earn a graduate degree to focus in on project management or product marketing. Those without the formal seal were drawing an average base salary of $147,597 , trailing their certified counterparts by $667 . PMM): Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. A Tech Product Management specialization prepares students for careers as product management, as well as those that interact with product managers -- product marketing, technology development, and technology strategy. Sep 19, 2023 · Associate Product Marketing Manager. Preferred fields include marketing, business management, communications, or advertising. Stop launching features and hoping they land. Product Marketing Manager. Bachelor's May 7, 2025 · There is a lot of scope for graduates with an MBA in marketing management degree. Comprehensive reports include occupation requirements, worker characteristics, and available training, education, and job Jan 3, 2024 · Our 2022 findings revealed that a mere 36. Get a degree: The first step to becoming a product marketing manager is to acquire a bachelor’s degree in marketing, business administration, communication, or a related field. B. Jan 2, 2024 · While an M. Product management is central to business innovation, and a Master of Science in Product Management (MSPM) can prepare you to lead this process effectively. In this program, you will learn how to creatively solve problems Jan 8, 2025 · What level of education is required for Product Marketing Managers? 75% of Product Marketing Managers have a bachelor's degree, 26% major in business. A master’s degree in business administration is recommended to increase your chances of getting hired. The BBA in Marketing program prepares students for a variety of professional career paths in marketing. One can work in high-profile jobs such as Brand Manager, Product Manager, Product Marketing Manager, and many others. According to the National Center for Education Statistics, online marketing students benefit from 38% lower tuition costs and pay around 44% less out of pocket on average. The combination of rapid job growth, competitive salaries, and leadership opportunities makes product management one of today’s most exciting career paths. According to Glassdoor, the median annual salary for a product manager is around $196,000 as of 2024. Let’s take a deeper dive to find out what a marketing manager does in general. A master’s degree in marketing or business may help you stand out. Mar 17, 2025 · If you're interested in working as a product marketing manager, you will likely need a bachelor's degree in marketing, business studies, or a related major. The timeline hinges on accumulating a blend of strategic thinking, market analysis, and communication skills. Product School's free Product Management courses offer a structured way to gain practical Product knowledge on your own with hands-on projects and real-world examples Academic Director, Sports Product Management Program. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 4%. Jan 4, 2022 · Product Marketing Manager’s Core Responsibilities. What are the top companies that hire professionals with MBA marketing management? Dec 16, 2024 · How to become a marketing manager. 72% of senior product managers hold a bachelor's degree, and 22% hold an master's degree. Jan 28, 2025 · Product marketing manager requirements Becoming a product marketing manager will entail certain requirements depending on the level of jobs you’re pursuing, including: Education Product marketing managers typically have at least a bachelor’s degree in marketing or business administration. Typically, this person develops and implements a marketing strategy roadmap for the creation and distribution of a specific product or service. Bachelor's Dec 16, 2024 · How to become a marketing manager. The first step in becoming a marketing manager is earning a bachelor’s degree in marketing. Professionals with this degree can work in different marketing domains, such as product management, digital marketing, sales manager, executive management, etc. Product Marketing Manager (PMM) How Much Does a Product Manager Make? $108,790. Jan 8, 2025 · The most common degree for product marketing managers is bachelor's degree, with 75% of product marketing managers earning that degree. Global median salary: $73,000. This is based on data from 1,608 job openings. program prepares you for the Certified Product Manager certification exam from the Association of International Product Marketing & Management (AIPMM). Learn about global marketing, consumer behavior, the principles of marketing and marketing research as you prepare for your next opportunity. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. Brand managers usually study business, marketing, or communication. Just like salaries, a product marketing manager's responsibilities may vary from company to company. Kellogg Graduates in Tech (Includes PM): 25%; Average Base Salary: $207,000; The Kellogg School of Management is renowned for its top-tier MBA program, particularly for students aspiring to build successful careers in product management. Conduct customer and market research on current and future market trends/opportunities. Engineering & business degree. Working in this area often means having a deep understanding of a product's features and then using that knowledge to create engaging marketing campaigns to drive awareness. The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a prestigious certification designed for marketing professionals aiming to excel in product marketing. Product marketing manager resume examples & guide for 2025. ) Got admitted to a bba program which has pretty decent reputation in canada, my goal is to be a product manager since it seems to combine technical skills and business (i like both) If i were to do a bba i would specialize in marketing and information systems, I could also get a comp sci degree with a specialization in management information systems and data analytics. Test and refine new marketing approaches and channels to reach and engage key audiences. Product Marketing Lead/Group Product Marketing Manager: Oversees a team of PMMs, guiding the marketing strategy for a group of products, with significant leadership and cross-functional collaboration. the extended marketing mix (7PS: Product, Price, Place, Promotion, Physical environment, Process, People), marketing management processes, product development and how to apply and align these to the business plan and strategic objectives Apr 22, 2025 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Start driving real growth with product marketing that works. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Dec 21, 2024 · 1. This post will look at six typical roles a product manager might find themselves in throughout their product management career. Individuals can find, search, or browse across 900+ occupations based on their goals and needs. Kellogg School of Management — Northwestern University. A marketing degree , specifically, is not always necessary, however, if you know you want to go into marketing, the coursework can be helpful when you enter the workforce. This makes the role of the marketing manager among the most important in the company. The degree in Marketing offered by SLTC has been designed for those who aspire to become professional global marketers and are interested in progressing into a career in strategic marketing management, market research, product development, brand management, integrated marketing communications and retailing. To learn more about these paths, consider enrolling in MKT 200. An M. g. Building experience in all aspects of marketing is an important part of becoming a product marketing manager. A Marketing Management degree, diploma, or certificate from Gwinnett Tech prepares you for employment in a variety of areas including sales and marketing, sports management and e-commerce. There are 15 universities in the UK offering product management MSc courses and there are 22 courses to choose from, with some variance in Become the product marketer your company trusts to drive growth. As part of the Product Marketing Manager role, you will be expected to: Develop product messaging and positioning Product Management Courses with Placement. Some marketing degrees offer areas of concentration in business analytics, consumer behavior, digital marketing, global marketing, and social media marketing. Apr 18, 2025 · Bachelor's degree: $132,870: Sales Managers: Sales managers plan, direct, or coordinate the delivery of a product or service to the customer. 1. This is likely one of the most well trod paths into Product Management: Product Manager (PM) internship programs - Schools have direct pipelines into Amazon, Google, Microsoft, Adobe, VMWare, etc. Product Management is key to designing better products and achieving higher performance. How Much Money Can You Make With a Master’s Degree in Product Management? According to PayScale, you can earn $97,000 with a Master of Science in Product Management. The Advanced Product Management Program is your compass, equipping product managers with the essential skills needed to navigate these multifaceted challenges. What is a product marketing manager? A product marketing manager (PMM) is responsible for bringing a product to market. These programs equip you with important foundational knowledge in areas like strategy development, consumer behavior, market research, and communications. In this program, you will learn how to creatively solve problems The Product Marketing Manager is an integral part of Ellevation’s Go-To-Market (GTM) and Product rhythms, working closely with R&D, Sales, Marketing, Customer Success, and other functional teams to drive and support all aspects of GTM. Drive and manage product launches including planning, messaging and communication. PMM) : Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. Jun 29, 2023 · Product management is a highly lucrative and sought-after profession, combining elements of business management, marketing and technology. To best prepare individuals for roles as product marketing managers, Foster’s Product Marketing Specialization features four related courses: Consumer Marketing and Brand Strategy (MKTG 552), Strategic Product Management (MKTG 554), Advertising and Promotions (MKTG 556) and Consumer Insights (MKTG 560). Nov 29, 2023 · Some product marketing managers may also shift into other marketing specialisations or product roles during the course of their careers. Our curriculum was designed by product managers, for product managers. It provides a deep dive into market research, consumer behavior, and branding. Without these multifaceted leaders, companies would struggle to develop effective product marketing plans and lose out on customers and profits as a result. After completing the Product Management courses, graduates in this field can find a wide range of job opportunities in the private as well as government sectors. They are responsible for positioning, launching, and ensuring the product meets customer needs. How to Become a Product Marketing Manager Product Marketing Manager Education and Experience. BMM is one of two concentrations students majoring in Fashion and Textile Management can choose to focus on during their time at the Wilson College Mar 26, 2025 · Product management boot camps provide a variety of skills like business modeling, product roadmap planning and market analysis. Most product marketing managers have a bachelor’s degree in marketing or a related field. It covers areas such as product lifecycle management, market analysis, innovation, and cross-functional collaboration, preparing graduates for The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. An advanced Sep 25, 2024 · Earning a certificate in product management through the Association of International Product Marketing and Management. Remember that managing a product’s market is not an entry-level role. With a core curriculum of entrepreneurial engineering and product development, you will be prepared with knowledge of the total life cycle product development system, as well as integrating management and (systems) engineering elements to establish the foundation for the systems approach needed to conceive, create, launch, and support products The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. If you want to increase your chances of becoming a product marketing manager, consider earning a degree from an accredited college or university in business administration or marketing. Or depending on the focus you could also be for example a Medical person that when went to get a CS degree and an MBA later (my case). This is why the MPPM degree moves swiftly through ideation to product-market fit, with a detailed examination of target customers, customer’s underserved needs in its first two terms. This particular program uses international best practices in product management to inform The principles and theories of marketing that support the strategic marketing process, e. Associate PMMs are entry-level product marketers who manage one or two work streams of one product launch and are closely supervised by a PMM or senior product marketing manager. Defining the positioning and messaging of the product. Mar 26, 2025 · In an MBA program, you learn aspects of marketing, finance, operations and sales that are critical to product marketing management. To learn about Product Management at your own pace, take advantage of free online Product Management courses, read industry books, and participate in Product Manager communities. A product marketing manager focuses on marketing specific products or product lines. Senior product managers usually study business, marketing, or electrical engineering. Marketing Management is Both Science and Art “Marketing management is art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. For example, some people transition from product marketing management into product management, or a product marketing manager may lean into the research aspect of their position and become a market researcher. With technology product marketing-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Technology Product Marketing gives Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. What is the difference between a product marketing manager and a product manager? A product marketing manager brings functions from across the organization together to sell one or more products. It offers an Read more 1 year Full time degree: £12,900 per year (UK) Jan 8, 2025 · There are several educational requirements to become a brand manager. The Bachelor of Business Management Hons. With our Product Marketing Manager Certification you’ll also become part of a thriving community of Product Managers. in marketing may offer courses on supply chain management, new product The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. What is the Product Manager’s Career Path? Good news, product management positions have only increased in demand in the last decade. Jul 4, 2023 · The Product Management Methodologies course is geared towards mid-level professionals who are already working in product management and want to deepen their strategic knowledge. BBA in Marketing Overview. A degree in Marketing is perhaps the most directly relevant to the role of a Product Marketing Manager. Benefits of Becoming a Marketing Manager. Entry into product management doesn't require an advanced A Product Manager manages and coordinates all the processes involved in creating a product. Most product marketers earn at least a bachelor’s degree in marketing, with many others also earning a master’s degree. They focus on learning market trends, defining the audience, developing positioning strategies, and differentiating the product. Nov 23, 2024 · Here is a list of job roles that one can take after the completion of the MBA degree-Product Manager: One product manager has the responsibility of overseeing the creation, development, and lifecycle of products. Bachelor's degree: $138,060: Social and Community Service Managers: Social and community service managers coordinate and supervise programs and organizations that support public well-being. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. The average salary for remote product marketers is $147,349 per year. The candidates having the drive for constant increase in sales and a flair for communication should pursue this degree. SNHU's BS in Marketing program is designed to position you for success. Oct 9, 2024 · Product manager salaries vary by industry but are often six figures. What are the top companies that hire professionals with MBA marketing management? Apr 18, 2025 · Bachelor's degree: $132,870: Sales Managers: Sales managers plan, direct, or coordinate the delivery of a product or service to the customer. In addition to industry-focused courses, you'll also complete a 10-course business core that covers foundational business disciplines including financial and managerial accounting, business law, management, international business and marketing. is not required to become a marketing manager, a higher degree can help individuals stand out. Graduate jobs with a master's in product management, UX design. work HARD, being a product manager means learning things on the fly to fill in gaps. Product marketing is not an entry-level role. The median annual wage for advertising and promotions managers was $126,960 in May 2024. BBA in Product Management MBA in Marketing Diploma in Product Management; Duration: 3 years: 2 years: 6 month- 1 year: Eligibility: Candidates must have completed 10+2 from a recognized institute with a minimum aggregate of 60% or above Candidate must have completed 10+2 in any discipline preferably in the commerce stream Product Management Courses with Placement. If project management seems right for you, you should consider an MS in Project Management, which will help you gain the advanced skills you need while preparing for project Jan 27, 2025 · Product Manager (Marketing/Creative) - $116,250; UX Designer - $115,250; Communications/PR Director - $114,500 Most top-paying positions require at least a bachelor's degree and several years Jul 1, 2015 · This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. Product marketing managers usually work for several years in lower-level marketing positions to refine their critical thinking skills and understand their industries. Market Research. The degree should include business skills, marketing, statistics or advertising. Oversees work involved with product design, production, distribution, marketing and sales. Senior product marketing managers typically hold a bachelor’s in marketing, business or a related field. Senior product marketing managers direct marketing efforts to increase the growth and financial impact of products while aligning different teams behind product marketing strategies. A. Jan 22, 2025 · Product marketing manager. Pay. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. Nov 20, 2024 · Product marketing is essential to the launch and ongoing success of a company's products. Jan 6, 2025 · Many product marketing manager job descriptions list a bachelor’s degree as a required or preferred qualification, so earning your degree can be a productive starting point. For example, in technology companies, product managers may need a strong technical background to understand complex software or hardware products. skills and certifications over degrees in this field Think of a traditional business and marketing degree with an additional layer of fashion industry expertise and connections, and you have an idea of our brand management and marketing (BMM) program. Product Adjacent positions (Larger Company) - See description above Mar 26, 2025 · Product manager requirements A product manager position has requirements for the following: Education Employers often require a bachelor’s degree in fields such as business administration or marketing. Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses. Brand/Product Management Path Mar 11, 2025 · Potential subjects covered include marketing statistics, marketing management, advertising, product development, market research, and marketing strategy. Work with senior management and product management to create product plans and roadmaps. Product marketing managers use their knowledge to combine product development, marketing and sales. With additional coursework, students have opportunity to meet requirements for getting professional certifications such as Marketing Management Certification through AIPMM, Certified Product Management (CPM), and Certified Product Marketing Manager (CPMM). . Product Marketing Manager: Product Marketing Managers are in charge of the positioning and branding of particular items. Enroll now! I think the best degree would be a combination of degrees. This degree prepare students for a dynamic marketing environment by combining traditional The product marketing manager creates a market requirements The standard educational requirement to become a product manager is a marketing or business degree The education level required to apply for many product manager positions is a bachelor's degree in business or a related field. They collaborate with cross-functional teams like product Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Learn what product marketing managers do, how to become one, and what skills and education are needed. Product manager (PM), product owner (PO), head of product, UX designer, user researcher, artistic director, UX writer, product designer, web marketer, digital project manager, product marketing manager (PMM), data analyst and many other related to these areas. Featured Online Schools. Apply to Product Marketing Manager, Product Manager, Marketing Manager and more! Bachelor's degree Jun 1, 2022 · Product Marketing Manager; Product Manager; Potential Careers With a Product Management Degree [query_class_embed] how-to-become-a-*profession. Product Marketing Manager: The role of Product Marketing Manager focuses on marketing strategies specific to products. A critical role in any company that invests heavily in developing its products, the PMM’s main objectives are. degree in marketing or a related field to pursue a career as a product marketing manager. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. What is a product marketing manager? A product marketing manager is a professional responsible for promoting and selling their company’s products. You’ll focus on planning and promoting campaigns to build awareness for a company’s different products. You can gain certification in these as well, such as through the Association of International Product Marketing & Management. Feb 25, 2025 · Degree requirements: Bachelor’s degree. Some employers may prefer a master’s degree in Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. Sep 25, 2017 · Qualifications for Product Marketing Managers. A background in engineering or development is almost always required for technical product management roles, as this type of PM works hand in hand with engineering teams to improve things like a product’s core functionality or a company’s tech stack, security, or other parts of their digital infrastructure. May 7, 2025 · There is a lot of scope for graduates with an MBA in marketing management degree. Sample Courses: It is a common assumption that a management or technology degree is needed to become a successful product manager. The journey to becoming a Product Marketing Manager can typically span 3-5 years, starting with a relevant bachelor's degree and initial roles in marketing, sales, or product development. 72% of product managers hold a bachelor's degree, and 17% hold an master's degree. 40,284 Product Marketing Manager jobs available on Indeed. Product management is a fast-growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end product development cycle, while also understanding and reconciling product decisions with business needs. Senior Product Marketing Manager (Sr. Aspiring product managers with prior experience in UX design, project management, marketing, market research, and business analytics are also welcome to apply. Learning the duties of a marketing manager and how to become one can help you determine if it's the right career path for you. Jan 3, 2025 · Product Marketing Manager Average Salary (USA): $114K. google. omtsod cdgce zxtas rco hnacp hmuj fim rgcvrg xucwmj cttcj