Product marketing alliance ambassador ‍ We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe and providing exceptional and accessible learning and networking opportunities. Mar 26, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Jul 15, 2024 · Indeed, according to Emily Wengel, Sr Product Marketing Manager at Origami Risk for the 2024 State of Product Marketing report, “One of the biggest difficulties in product marketing is actually getting other stakeholders to understand what product marketing is and the value you can add. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Dec 2, 2024 · Congratulations to Amit, whose dedication is paving the way for the future of product marketing! Product Marketing Team of the Year. It lays down actionable steps that managers can take to build high-performance product marketing teams. Become a mentor. Known for building high-performance teams and driving go-to-market strategies, he excels in lead generation for B2B product, software, and services companies across diverse industries. 👇 Oct 6, 2023 · Top 100+ product marketing books: 1 - 10 1) Obviously Awesome – April Dunford. Take your entire company’s product, marketing, sales, and customer-focussed efforts to the next level. We’re bringing together the brightest minds in product marketing for two days of unrivalled networking, learning and discussion so you can: - Implement impactful PMM tactics into your strategy. Its goal is to create a memorable, positive image in the minds of consumers that “Product Marketing Core: Teams has enabled us to function in a much more structured way within our organization and a much more standards-based way to our stakeholders. Shari is an Expert in Residence, Speaker, and Ambassador with the Product Marketing Alliance, and was recently named one of the top 10 product marketing consultants of 2024. Your voice is the missing piece – add your perspective, share your invaluable insights, and shape our comprehensive Salary Survey and State of Product Marketing Reports. 📈 Help other product marketers reach their potential Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. This course is tailor-made for product marketers with at least a year's experience under their belt. Kirsten is also a Product Marketing Alliance ambassador, where she frequently shares her insights and expertise on subjects ranging from sales and marketing to Product Management. If you work for a vendor or a potential sponsor of our community, we unfortunately won’t be able to accept your ambassador application due to the lead generation opportunities the program provides. Jan 31, 2025 · While there are several reasons, I believe one key factor is that AI is helping address one of the biggest challenges product marketers face: the product marketing ratio problem. Their Slack channel, events, and unrivaled content unites more than 40,000 PMMs all over the world. Enter our Product Marketing Framework. Mailchimp has developed a very distinctive brand persona around the Mailchimp monkey mascot named Freddie. Request to speak. 💰 Unlimited access to the product marketing salary calculator to compare your salary with PMMs across the globe and confidently negotiate that next pay rise. Apr 3, 2019 · Terms and Conditions of the Product Marketing Alliance’s Ambassador program. Nicole Wight, Director of Product Marketing & Revenue Enablement, AudioEye | LinkedIn; “Building a PMM team in the Masters series is an absolute must in the toolkit of Product Marketers. Like we said a little earlier, our places are limited and we only recruit 25 people per scholarship, so we wanna make sure each of those 25 scholars is the perfect fit for our program. Oct 11, 2023 · The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2023! There’s been an outpouring of support from across the product marketing community, with nominations submitted from companies both large and small worldwide. The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. Apr 18, 2025 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Before founding Fluvio, Devon held a number of strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance. Becoming a PMM archaeologist: Finding and refining content Unmatched learning & networking with the world's biggest PMM community. As a Product Marketing Alliance Ambassador, he brings years of industry experience to the table. ” Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast. The Alliance Awards 2024 | Nominations Our product marketing framework is a comprehensive overview of the A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Step 2: activate your Slack account and explore your dashboard. Bianca Galan, Ambassador, Product Marketing Alliance. Step 3: join as many channels as you like - there are 70+ to choose from! Mar 14, 2024 · Mailchimp. She also serves as a GLG Council Member, and has been a featured speaker at various product marketing conferences and events. Oct 16, 2024 · Ayushi Kapil is a Product Marketing Manager specializing in Go-to-Market strategies, launches, and creating impactful messaging for SaaS and B2B sectors to drive growth and competitive positioning. A collection of resources for product marketers in startup companies. If you’re a product marketer, you’ve probably felt this – the delicate balance between the number of product marketers (PMMs) and product managers (PMs) . Known in Product Marketing circles for his depth and breadth of experience, as well as being a trained MBA-level Marketer, Harvey is a long-standing PMA Ambassador, Mentor, and currently hosts the weekly online Q&A sessions for students of the On-Demand version of Product Marketing Certified Core Foundation course. All of which will help you to make more informed decisions and thrive in your role as a product marketing master. She has over eight years of experience writing about ecommerce, technology, entrepreneurship, and B2B SaaS. We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify along the way. To do that, we need you. Organizations need expert product marketers who can bring sharp judgment and structure to enable well-oiled GTM strategies in collaboration with sellers and partners. Oh, and startup Founders and CEOs will find it super valuable, too! We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning, and discussion so you can: - Network with fellow PMM profs and discover how to overcome blockers and seize growth opportunities through candid discussion. Terms and Conditions of the CMO Alliance’s Ambassador program. November 1, 8 & 15 Join Sapphire Reels, Sr. Ready to become a standout product marketing leader? You've come to the right place. With so much ambiguity around the role of product marketing, this video will help solidify your understanding. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Apr 15, 2024 · Hazel Raoult is a marketing manager at PRmention. In our case, That would be hundreds of hours of product marketing presentations from senior level product marketers. In theory, you should have the same number of bullets for this row as the row above as your product details should align with your product benefits. 🎉 📝 Do you want to contribute to our community content? 🫂 Do you want to help run meetups Presented by Holly Watson, Sr. PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. Apr 24, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Here's a little something for the ‘Description’ box: Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Here at Product Marketing Alliance we have, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Meetups. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. Discover over 100 product marketing templates and frameworks, all tried, tested, and approved by some of the world's biggest brands. Featured Case Study “Once you find something that works, there’s not really any reason to keep shopping around. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. The Product Marketing Team of the Year, led by Carrie Elstner, VP of Product Marketing at Clio, has redefined what a high-performing team can accomplish. Shaping the next evolution of Product Marketing Alliance Despite product marketing still being a relatively new role, there are a With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Learn from and with PMMs from awesome companies like: How it works. We're thrilled to be bringing you The PMM Field Guide, produced by product marketer and SaaS researcher, Alexander Becker, and designed to explore what the B2B product marketing landscape might look like in th e not-too-distant future. You’ve just joined the world’s biggest community of like-minded PMMs, and unlocked access to a membership packed with invaluable resources designed to accelerate your learning journey. The distinction between brand marketing and product marketing can be subtle, but they serve unique roles within a business. 14:15. Product Marketing Alliance’s Post Product Marketing Alliance 58,328 followers 11mo Edited Apr 12, 2023 · Known in Product Marketing circles for his depth and breadth of experience, as well as being a trained MBA-level Marketer, Harvey is a long-standing PMA Ambassador, Mentor, and currently hosts the weekly online Q&A sessions for students of our flagship program - Product Marketing Certified: Core. Apr 2, 2019 · Product Marketing Alliance is designed for passionate product marketing managers who want to learn, understand, master and actively contribute to the PMM community. Let’s elevate product marketing together. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable Who are the product marketing alliance? Top 10 skills of a product marketer. Product Marketing Manager, AWS, this GTM workshop will allow you to harness the power of tools, teams, and tactics and elevate your future launches. Every year, we team up with leading product marketers and host a wide range of product marketing events and summits across the globe. He's also been named one of PMA's Top 100 Product Marketing Influencers. Our goal? To deliver insightful product marketing presentations from industry experts and help you and other PMMs enhance their credentials. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Jun 19, 2024 · A collection of resources for product marketers in leadership positions. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. "It’s essential for product marketing to own persona development - knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. 🎤 Events 🎤. Articles, reports, eBooks, guides, videos, templates, and more. 4%) and marketing (18. The PMA platform features content, events, jobs, community, Q&A and we are building out an exclusive membership for PMMs which will be released very soon. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Director of Product Marketing at Duro 10mo Report this post Collette Johnson is the Ambassador at Product Marketing Alliance. Become an ambassador. Patrick Tripp works as a Product Marketing Alliance Ambassador at Product Marketing Alliance, which is an Advertising & Marketing company with an e stimated 15 employees. Hollie Aghajani is the PMA Ambassador at Product Marketing Alliance. She has over 10 years of marketing experience and is passionate about public speaking and storytelling. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Aug 6, 2019 · Get in a room with PMM experts as they reveal case studies, best practices, and common challenges to help you get up-to-date with the latest industry trends and innovations and share the skills you need to accelerate your career. Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. Feb 7, 2024 · Before founding Fluvio, Devon held a number of strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance. The delivery method is quite fresh and agile. How focusing on customers reshapes GTM campaigns with sellers and partners Impact on the bottom line Meet our ambassadors. Step 1: get yourself signed up. Additionally, Collette Johnson has had 1 past job as the VR lead at Plextek Consulting . 🤖 Product Marketing GPT for instant access to all your product marketing questions and challenges. Oct 30, 2020 · We're joined by Product Marketing Manager at Google, and PMA ambassador, Vincent Xu, for a fascinating discussion on digital accessibility in APAC’s emerging markets. My path into this field wasn’t exactly linear, but it’s been an incredible journey of growth, adaptation, and discovery. And it did just that. PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. Sep 18, 2024 · With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. How does it work? Step 1: apply to be a scholar. Jun 28, 2024 · Rebecca is the Global Director of Product Marketing at Salesforce. Director of Product Marketing, PluralSight and optimize your internal programs with essential sales enablement training May 15, 2024 · A collection of resources to help product marketers build, refine, and maintain their product pricing strategies. 15:45. The more people that know about the Developer Marketing Alliance, the more prominent it will become. 🏆 Ready to say hi to the Product Marketing Alliance ambassadors? We are so excited These amazing ambassadors will be helping with everything from content… | 14 comments on LinkedIn Welcome to PMA Insider 🎉. Beforehand, I joined EnerNOC as their first product marketer and grew the product marketing team until we sold the company. Event List Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. 3% of PMMs work alongside sales, third only to the usual suspects' product (19. Customer Marketing Six common mistakes that alienate customers – and how to do better. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product. We want to get as many people around the world excited about product marketing as possible, and ambassadors are key to helping us do that! 🗣️ Define the role and amplify fresh voices. Product Marketing Certified: Leadership is tailor-made for aspiring managers and current team leads. It's also a great fit for senior roles in product marketing or general marketing, like Head of Product Marketing, Director, VP, and even CMOs. “It has significantly contributed to the reduction of ‘scope creep’ and enabled us to deliver a true SLA across our organization. Freddie has a fun, quirky personality that makes Mailchimp stand out in the B2B marketing tech space. We have compiled a list of what we consider the most essential product marketing OKRs and metrics within product marketing that’ll boost your projects, help to prevent customer churn, and increase sales. Together, they’ve tackled challenges, exceeded goals, and Dec 20, 2024 · Product marketing and sales teams continue to collaborate closely with one another in a bid to fulfill short and long-term targets. Hannah Pickering, Ambassador, Product Marketing Alliance. Oct 18, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Let’s elevate product marketing The Product Marketing Alliance ambassador program is officially open to the public applications. Becoming an ambassador. May 14, 2024 · Each discussion has left me with fresh ideas and a deeper understanding of the intricacies of product marketing with an added layer of GTM perspective. - Elisa Lippincott, Director of Product Marketing at FireMon “Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. We’re the world’s biggest community of product marketers with one mission to support, share with and learn from even more product marketers. 5B company that recently went public. These partnerships are built on authenticity, mutual trust, and shared values – elements that resonate deeply with modern consumers who can spot inauthentic marketing from miles away. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. And, more importantly, the ambassador program has been a source of continuous inspiration, empowering me to think more effectively and strategically as a Product Marketing Manager (PMM). Ever wondered what B2B product marketing will look like in 5 years time? Well, wonder no more. This framework helps you navigate all those concepts through five fundamental stages. Oct 1, 2024 · Essential product marketing OKRs and metrics. They are part of Marketing Department and their management level is Non-Manager. DMA is headed back to San Francisco, with a shiny look and a brand-new titleDeveloper Engagement Summit San Francisco is born! The West Coast's most senior event lineup and agenda dedicated to the entire ecosystem, it's an unmissable opportunity to engage with your local community, build out your all-important network, and snag insights that will transform your thinking 🧠 The product marketing space is forever changing, which means keeping up-to-date is tough. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. We are not able to accept ambassadors who are in between jobs. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance PMA is the go-to place for 1,000s of product marketers. Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. Jan 23, 2020 · Want to level up your career and give back to the product marketing community? Then share your expertise with mentees. We got together with Product Marketing Manager at Google, and PMA ambassador, Vincent Xu, for a fascinating discussion on digital accessibility in APAC’s emerging markets. Workshops. I’ve had the privilege of building teams, shaping a thriving community Terms and Conditions of the Customer Marketing Alliance’s Ambassador program. And here's ours. See the details. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. She attended The University of Texas at Austin. - Leverage the latest industry trends & emerging tech to amplify efforts. All jobs PMA consult Talent program Ambassador. Meet the ambassadors. We’re the world’s biggest community of product marketers with one missionto elevate the role of product marketing. Sep 25, 2024 · Reggie is a seasoned expert in SaaS with a knack for building product marketing teams from scratch and devising effective go-to-market strategies. Product marketing is the driving force behind getting products to market and keeping them there. We’ve got it all. Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. 4%). 🏆 Ready to say hi to our new CMO Alliance ambassadors? We are so excited These amazing ambassadors will be helping with everything from content to meetups to make our community even stronger. A collection of resources to support product marketing recruitment. We’ve been keeping a secret The Product Marketing Alliance ambassador program is officially open to public applications 🎉 ️ Do you want to contribute… Feb 12, 2020 · Meet Product Marketing Alliance’s ambassadors. We identified evaluation criteria for analyzing each segment, including factors like market size , growth potential, competitive intensity, number of reference customers, and partner strength. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. See how Pro membership can help you stay ahead of the curve and shape your career by giving it a zero-cost, zero-commitment test drive. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. The Product Marketing Field Guide [eBook] eBooks. In fact, the State of Product Marketing 2024 revealed 16. A hub packed with templates and frameworks and access to products marketing mentors. Apr 22, 2020 · I joined to help the company scale its product marketing team; initially, product marketing was two people, one of whom had done product marketing before, one of whom had not; our team is now 20 strong and growing. Brand marketing focuses on the overall identity and perception of the company or the brand as a whole. Whether you’re looking to learn from others, guide fellow product marketers - or both, our mentorship program’s got something for everyone. The product marketing space is forever changing, which means keeping up-to-date is tough. If you have insights to share, we want to hear them. Product Marketing Alliance Ambassador Jul 2020 Nov 22, 2024 · So, the product marketing team and I developed a framework to align these viewpoints and make an informed decision. May 29, 2025 · Interested in positioning your brand in front of 800+ marketing leaders from across the globe? AI for Marketers Summit will connect marketing professionals from around the world with key solution providers paving the way for more innovative and effective marketing practices. Meet the Go-to-Market Alliance's ambassadors. Finely tuned by the world’s biggest PMM community. Articles, guides, video, podcasts, reports, and more. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance All of which will help you to make more informed decisions and thrive in your role as a product marketing master. Mar 16, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Aligning your product with would-be consumers isn’t a matter of following trends, snooping on the competition, or trying to attract the widest customer base. Product Marketing Alliance Ambassador at Product Marketing Alliance. Dec 21, 2023 · Previously, she led the Product Marketing Practice at TELUS International, a ~$2. Sep 2, 2020 · Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Nov 14, 2024 · Brand marketing vs product marketing. The course is well structured, very comprehensive and has a good mix of theory and practice. Scott, the SVP Product Marketing at BeyondTrust, is a results-oriented marketing executive with a 20+ year track record of success. After seven years at adidas global HQ specializing in product marketing and innovation, developing cutting-edge products for major events, Elliott then spent three years in Amsterdam spearheading ASICS global running apparel and developing sustainable products. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the We've got some big news! The Product Marketing Alliance ambassador program is officially open to new applications 🎉 ️ Do you want to contribute to our… Apr 4, 2021 · Headline: Ambassador Industry: Marketing & Advertising. Lightrun’s Global Head of Product Marketing & Brand Strategy⭐️Product Marketing Alliance Top 100 Leader⭐️Best-Selling Author⭐️Product Marketing Ambassador⭐️Keynote Speaker⭐ Nov 8, 2024 · Mike is a creative and results-oriented product marketing leader with a proven ability to build strong teams and drive growth. May 23, 2023 · Sander Buitelaar, Product Marketing Ambassador, unpacks 2 examples from Gong, Segment, and Laylo. Sep 10, 2023 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Dec 19, 2024 · At its core, brand ambassadorship represents a strategic alliance between a brand and an influencer that extends beyond traditional promotional campaigns. And Carol Carpenter, the VP of product marketing at Google Cloud, succinctly describes the role and value of product marketing as to express the distinct value of our solutions to customers, expression of value. Ditch the ads, embrace the tribe: The new GTM rules for sustainable growth. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo Built specifically for product marketing leaders, by product marketing leaders, our leadership courses are designed to help you lead with authority, influence, and innovation. The Product Marketing Alliance ambassador program is officially open to public applications 🎉 ️ Do you want to contribute to… We’ve been keeping a secret. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Nov 28, 2024 · Over the past decade, product marketing has been more than just my career – it’s become my professional home. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. Jan 13, 2025 · This is the essence of product marketing. . Main stage. In this article I’m going to go over 3 B2B companies that were able to cut through the noise and become the campaign that people talk about, or in other words, that went viral. Alongside his roles as the Founder of XPRESSVE, a branding agency, and the creator of Easy Apply, an innovative HR Tech platform, Reggie fosters community growth through NEXT TEN, a network focused on thriving. tjqv ohwbm wetetv luoy rcr jzqwo aol lnocxat unmde rrk